{"id":2820,"date":"2022-08-01T15:46:00","date_gmt":"2022-08-01T13:46:00","guid":{"rendered":"https:\/\/www.universitybox.com\/?p=2820"},"modified":"2023-09-21T16:55:38","modified_gmt":"2023-09-21T14:55:38","slug":"influencer-guadagno-social-media-universitybox-blog","status":"publish","type":"post","link":"https:\/\/www.universitybox.com\/en\/influencer-guadagno-social-media-universitybox-blog\/","title":{"rendered":"Influencer sui social media: quanto guadagnano?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Negli ultimi anni il ruolo dell&#8217;<a href=\"https:\/\/www.universitybox.com\/en\/come-si-diventa-influencer-domanda-gettonata-gen-z-universitybox-blog\/\">influencer<\/a> \u00e8 sempre pi\u00f9 presente nel mondo del lavoro. Gli influencer lavorano tramite i social media dove mostrano la loro vita ai loro followers concentrandosi su quella che \u00e8 la loro passione. Man mano che acquisiscono fama le aziende li contattano per fare delle collaborazioni a fine pubblicitario. Inoltre, la vita che gli influencer conducono e ci mostrano sembra molto lussuosa, non alla portata di tutti.. ma come e quanto guadagnano?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fama e guadagno di un influencer tramite i social media <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sicuramente, un fattore che incide molto sul guadagno dell&#8217;influencer \u00e8 la sua fama e quindi il <a href=\"https:\/\/www.universitybox.com\/en\/genz-influencer-socialmedia-instagram-universitybox-blog\/\">numero di followers <\/a>che ha nelle varie piattaforme social: Instagram, TikTok, Twitter, Facebook. Questo settore in Italia \u00e8 in costante crescita. Vi \u00e8 un continuo aumento degli stipendi di queste figure: se fino allo scorso anno un post poteva essere pagato fino a 60 mila euro, nel 2022 si pu\u00f2 arrivare ad 80 mila.  Sicuramente non tutti gli influencer hanno la stessa visibilit\u00e0 di Chiara Ferragni o Khaby Lame, ma in quest&#8217;ultimo anno il settore ha avuto una grossa crescita, di addirittura il 20%. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quali sono le piattaforme social pi\u00f9 redditizie per un influencer?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tra le piattaforme social utilizzate dagli influencer troviamo in cima YouTube, dove i compensi per i creatori sono aumentati del 60%; a seguire troviamo Instagram, con un aumento del 33%, e infine TikTok, che ha registrato un aumento del 22%. Per quanto riguarda Facebook, invece, i compensi degli influencer sono scesi del 35%  a causa del calo delle prestazioni della piattaforma. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le tematiche pi\u00f9 amate dai followers sui social<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Scegliere la piattaforma giusta \u00e8 sicuramente indispensabile, ma anche il tema di cui si vuole trattare nei propri contenuti scritti o video \u00e8 fondamentale. Tra i temi pi\u00f9 amati dai follower in cima si trovano moda, cibo e viaggi. Altre tematiche che stanno crescendo sono anche l&#8217;economia e la finanza. Gli influencer cercano inoltre di proporre i loro contenuti in maniera originale e personale, in modo da potersi rendere anche unici e riconoscibili tra la folla di personalit\u00e0 social.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ma quanto guadagnano davvero gli influencer?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La societ\u00e0 di strategia e comunicazione digitale DeRev ha redatto un tariffario che classifica gli influencer in base a tre fattori: numero di followers, engagement rate e tasso di reversione (persone che compiono un&#8217;azione specifica indicata come obiettivo della campagna). Seguendo questi fattori \u00e8 possibile capire come un influencer di grande calibro su YouTube con un post pu\u00f2 arrivare a guadagnare fino a 15 mila euro e su TikTok e Instagram tra i 6.500 e i 75 mila euro. <\/p>","protected":false},"excerpt":{"rendered":"<p>Negli ultimi anni il ruolo dell&#8217;influencer \u00e8 sempre pi\u00f9 presente nel mondo del lavoro. Gli influencer lavorano tramite i social media dove mostrano la loro vita ai loro followers concentrandosi su quella che \u00e8 la loro passione. Man mano che acquisiscono fama le aziende li contattano per fare delle collaborazioni a fine pubblicitario. Inoltre, la &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.universitybox.com\/en\/influencer-guadagno-social-media-universitybox-blog\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Influencer sui social media: quanto guadagnano?&#8221;<\/span><\/a><\/p>","protected":false},"author":9,"featured_media":2823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[55,34,68,62,88],"class_list":["post-2820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-ambassador","tag-food","tag-gen-z","tag-influencer","tag-moda","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influencer: quanto guadagnano? - UniversityBox Blog<\/title>\n<meta name=\"description\" content=\"Il ruolo dell&#039;influencer \u00e8 sempre pi\u00f9 presente nel mondo del lavoro. 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