{"id":2641,"date":"2022-06-14T18:02:20","date_gmt":"2022-06-14T16:02:20","guid":{"rendered":"https:\/\/www.universitybox.com\/?p=2641"},"modified":"2022-06-14T18:02:22","modified_gmt":"2022-06-14T16:02:22","slug":"food-marketing-influencer-giovani-millennials-universitybox-blog","status":"publish","type":"post","link":"https:\/\/www.universitybox.com\/en\/food-marketing-influencer-giovani-millennials-universitybox-blog\/","title":{"rendered":"L’effetto di pubblicit\u00e0, marketing e influencer sul consumo di junk food da parte dei giovani"},"content":{"rendered":"

Vi \u00e8 mai capitato, magari dopo un intenso allenamento, di aprire i social e trovare pubblicit\u00e0 di “cibo spazzatura”? Se la risposta \u00e8 “si” state tranquilli, non si tratta di altro che del crescente marketing <\/strong>riguardante il junk food<\/strong>.<\/p>\n\n\n\n

Junk food, cosa si intende per “cibo spazzatura” e come influenza i giovani?<\/h2>\n\n\n\n

Prima di focalizzarci sulla relazione che c’\u00e8 tra il marketing <\/strong>e il crescente utilizzo di questo tipo di cibo, secondo noi, \u00e8 bene fornire una definizione di junk food<\/strong>.<\/p>\n\n\n\n

Per junk food (o cibo spazzatura<\/a>, per dirlo all’italiana) si intendono quei cibi che, nonostante l’elevato contenuto calorico<\/strong>, portano un irrisorio apporto nutrizionale<\/strong>. Questa particolare caratteristica gli viene conferita dalla presenza di tanti zuccheri, carboidrati, grassi saturi e idrogenati. <\/p>\n\n\n\n

Come se non bastasse la qualit\u00e0 (come lo stesso nome fa intendere) non \u00e8 delle migliori. Le materie prima infatti vengono lavorate con coloranti, addensanti, conservanti e simili per risultare appetibile alla maggior parte delle persone.<\/p>\n\n\n\n

Lo sappiamo cosa state pensando ora: “Menomale che non mangio frequentemente gli hamburger con le patatine dei fast food”. Ci dispiace deludervi per\u00f2: nella categoria di junk food<\/strong> rientrano la maggior parte dei cibi confezionati<\/strong>, i cerali da colazione<\/strong>, succhi o yogurt alla frutta<\/strong> e quasi tutti i cibi panati e surgelati<\/strong>. <\/p>\n\n\n\n

Di base, anche se non consapevolmente, tutti noi consumiamo abitualmente i cibi citati sopra.<\/p>\n\n\n\n

Il marketing influencer \u00e8 la causa del consumo di junk food da parte dei giovani? <\/h2>\n\n\n\n

Come dicevamo in precedenza l’utilizzo di questi cibi sta diventando sempre pi\u00f9 abituale, soprattutto tra i pi\u00f9 giovani. Questo fenomeno \u00e8 fortemente diffuso anche in casa nostra nonostante la cultura culinaria del nostro paese.<\/p>\n\n\n\n

Secondo un’analisi condotta dal Censis<\/strong> qualche anno fa, 1,9 milioni di italiani<\/strong> consuma “cibo spazzatura<\/strong>” e il 5% di questi \u00e8 costituito proprio dai Millennials<\/strong><\/a>.<\/p>\n\n\n\n

Bisogna osservare che questo dato<\/strong> \u00e8 sempre in costante crescita<\/strong>. Un gruppo di ricercatori austriaci ha provato a capire il perch\u00e9 analizzando 20 video o post<\/strong> caricati prima del primo maggio 2021<\/strong>. Facendo riferimento ai criteri dell’Oms<\/a> per classificare i prodotti alimentari, questi sono riusciti a riconoscere 409 prodotti<\/strong>. Il 75%<\/strong> di questi sono classificati (sempre dall’Oms) come “malsani<\/strong>” e quindi non idonei ad essere pubblicizzati. <\/p>\n\n\n\n

Questo tipo di pubblicit\u00e0 aggressiva non \u00e8 affatto producente sulla societ\u00e0 e pi\u00f9 in particolare proprio sui pi\u00f9 giovani. Sempre secondo l’Oms<\/strong> il 60%<\/strong> della popolazione adulta (Europea) \u00e8 sovrappeso<\/strong> ,mentre 1 bambino su 3 <\/strong>si pu\u00f2 considerare o sovrappeso<\/strong> o, addirittura, obeso<\/strong>. <\/p>\n\n\n\n

Come contrastare il fenomeno in crescita tra i Millennials?<\/h2>\n\n\n\n

Proprio in quest’ottica si sta andando nella direzione di regolamentare questa nuova modalit\u00e0 di marketing che ad oggi gode di una libert\u00e0 totale. <\/p>\n\n\n\n

Nell’attesa che questa cosa diventi realt\u00e0 non possiamo fare altro che “limitare” i danni facendo un po’ di attivit\u00e0 fisica e su Universitybox <\/strong>trovi degli sconti fantastici per allenarti con BuddyFit<\/strong><\/a>!<\/p>","protected":false},"excerpt":{"rendered":"

Vi \u00e8 mai capitato, magari dopo un intenso allenamento, di aprire i social e trovare pubblicit\u00e0 di “cibo spazzatura”? Se la risposta \u00e8 “si” state tranquilli, non si tratta di altro che del crescente marketing riguardante il junk food. Junk food, cosa si intende per “cibo spazzatura” e come influenza i giovani? Prima di focalizzarci … <\/p>\n

Continue reading “L’effetto di pubblicit\u00e0, marketing e influencer sul consumo di junk food da parte dei giovani”<\/span><\/a><\/p>","protected":false},"author":10,"featured_media":2643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[55,99,48,113,68,423,424,258],"class_list":["post-2641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-food","tag-generazione-z","tag-genz","tag-giovani","tag-influencer","tag-marketing-alimentare","tag-marketing-cibo","tag-millennials"],"yoast_head":"\nFood, marketing e giovani - UniversityBox Blog<\/title>\n<meta name=\"description\" content=\"Il rapporto tra il cibo ed i giovani \u00e8 sempre pi\u00f9 influenzato dai social: qui scoprirete l'effetto del marketing sul consumo di junk food!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.universitybox.com\/en\/food-marketing-influencer-giovani-millennials-universitybox-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Food, marketing e giovani - 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