{"id":1787,"date":"2022-03-14T23:32:00","date_gmt":"2022-03-14T22:32:00","guid":{"rendered":"https:\/\/www.universitybox.com\/?p=1787"},"modified":"2022-05-21T22:35:51","modified_gmt":"2022-05-21T20:35:51","slug":"come-si-diventa-influencer-domanda-gettonata-gen-z-universitybox-blog","status":"publish","type":"post","link":"https:\/\/www.universitybox.com\/en\/come-si-diventa-influencer-domanda-gettonata-gen-z-universitybox-blog\/","title":{"rendered":"Come si diventa influencer? La domanda pi\u00f9 gettonata della Gen Z"},"content":{"rendered":"

Perch\u00e9 i giovani vogliono diventare influencer<\/h2>\n\n\n\n

Se domandassimo ai ragazzi della Generazione Zeta \u201ccosa vuoi fare da grande?\u201d, una fetta di loro, pi\u00f9 o meno apertamente, risponderebbe \u201cl\u2019 influencer<\/a><\/strong> \u201d o \u201cil tiktoker <\/strong>\u201d. Sicuramente molti di loro hanno in mente carriere <\/strong>pi\u00f9 \u201ctradizionali\u201d, ma \u00e8 innegabile che ad oggi la carriera <\/strong>della star del web<\/strong> faccia gola a non pochi giovani. Molti giovanissimi usano quotidianamente i social media<\/strong> , e questo li espone inevitabilmente alle parole e alle scelte degli influencer. \u201cInfluencer s. m. e f. Personaggio di successo<\/strong>, popolare nei social network e in generale molto segu\u00ecto dai media<\/strong> , che \u00e8 in grado di influire sui comportamenti e sulle scelte di un determinato pubblico<\/strong> \u201d, suggerisce Treccani. <\/p>\n\n\n\n

Anche se ad oggi qualcuno ha ancora da obiettare, l\u2019influencer \u00e8 un lavoro<\/strong><\/a> a tutti gli effetti. Preparazione dei contenuti<\/strong> , editing, accordi commerciali, compensi <\/strong>che sono tutt\u2019altro che virtuali: sono sempre pi\u00f9 numerose le persone che decidono di intraprendere questa strada<\/a>, magari lasciando il proprio lavoro, magari scegliendolo come primo lavoro, magari studiando discipline come marketing<\/strong> o comunicazione<\/strong> e le loro specializzazioni per entrare in questo settore.<\/p>\n\n\n\n

Cosa significa diventare influencer<\/h2>\n\n\n\n

Se pensiamo ad un influencer, forse la prima immagine che viene in mente \u00e8 un volto che si auto-riprende per parlare alla sua platea, magari facendo un \u201cunboxing\u201d, cio\u00e8 spacchettando prodotti <\/strong>che i brand inviano in cambio di pubblicit\u00e0, oppure mentre prendono parte a un evento<\/strong> esclusivo, in cui gli influencer hanno il ruolo di \u201cportare\u201d virtualmente i propri followers<\/strong> . A molti, la vita da influencer potrebbe apparire come una scorciatoia per ottenere alcune cose che una fetta dei giovani<\/strong> di oggi rincorrono: la fama<\/strong> , il guadagno facile, l\u2019 approvazione sociale <\/strong>, il sentirsi parte di una elite che viene costantemente guardata e ammirata da molte persone. Probabilmente, questa immagine \u00e8 condizionata dalle dinamiche dei social media<\/strong> , nel senso che della realt\u00e0 di una persona se ne vede solo una porzione, solo la superficie. E quella porzione \u00e8 stata \u201cscelta\u201d, filtrata, edulcorata. Quindi per un influencer che ottiene molto successo, non ne vediamo molti altri che magari faticano a costruire una fan base<\/strong> , o che hanno difficolt\u00e0 a stringere le prime partnership<\/strong> . Tutto sembra facile, divertente, esclusivo. Ma se \u00e8 gi\u00e0 difficile costruire un’immagine forte e una community<\/strong> che la supporta, \u00e8 ancora pi\u00f9 difficile mantenerla nel tempo, farla crescere ed evolvere. Tutto questo spesso non emerge, anche perch\u00e9 lo storytelling<\/strong> online \u00e8 spesso volto al positivo e tende a \u201cnascondere\u201d determinate lacune. Deve questo fermare chi vuole intraprendere questo percorso? Certo che no, l\u2019importante \u00e8 esserne coscienti<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"

Perch\u00e9 i giovani vogliono diventare influencer Se domandassimo ai ragazzi della Generazione Zeta \u201ccosa vuoi fare da grande?\u201d, una fetta di loro, pi\u00f9 o meno apertamente, risponderebbe \u201cl\u2019 influencer \u201d o \u201cil tiktoker \u201d. Sicuramente molti di loro hanno in mente carriere pi\u00f9 \u201ctradizionali\u201d, ma \u00e8 innegabile che ad oggi la carriera della star del … <\/p>\n

Continue reading “Come si diventa influencer? La domanda pi\u00f9 gettonata della Gen Z”<\/span><\/a><\/p>","protected":false},"author":5,"featured_media":1813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[162,161,34,68],"class_list":["post-1787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-ambassador","tag-collaborazioni-blog-moda","tag-collaborazioni-online","tag-gen-z","tag-influencer"],"yoast_head":"\nCome diventare influencer - Universitybox Blog<\/title>\n<meta name=\"description\" content=\"La carriera da influencer: solo uno specchietto per le allodole o valida alternativa agli studi pi\u00f9 tradizionali?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.universitybox.com\/en\/come-si-diventa-influencer-domanda-gettonata-gen-z-universitybox-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come diventare influencer - Universitybox Blog\" \/>\n<meta property=\"og:description\" content=\"La carriera da influencer: solo uno specchietto per le allodole o valida alternativa agli studi pi\u00f9 tradizionali?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.universitybox.com\/en\/come-si-diventa-influencer-domanda-gettonata-gen-z-universitybox-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"UniversityBox\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-14T22:32:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-21T20:35:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.universitybox.com\/wp-content\/uploads\/2022\/03\/diggity-marketing-QFZ_72_NxIQ-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Angela Stellaccio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Angela Stellaccio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.universitybox.com\\\/en\\\/come-si-diventa-influencer-domanda-gettonata-gen-z-universitybox-blog\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.universitybox.com\\\/en\\\/come-si-diventa-influencer-domanda-gettonata-gen-z-universitybox-blog\\\/\"},\"author\":{\"name\":\"Angela Stellaccio\",\"@id\":\"https:\\\/\\\/www.universitybox.com\\\/#\\\/schema\\\/person\\\/d18b76b3be45a2aee3ea22daa4adfbc3\"},\"headline\":\"Come si diventa influencer? 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