{"id":1278,"date":"2022-01-21T16:37:00","date_gmt":"2022-01-21T15:37:00","guid":{"rendered":"https:\/\/www.universitybox.com\/?p=1278"},"modified":"2022-05-21T21:53:22","modified_gmt":"2022-05-21T19:53:22","slug":"micro-influencer-marketing-universitybox-blog","status":"publish","type":"post","link":"https:\/\/www.universitybox.com\/en\/micro-influencer-marketing-universitybox-blog\/","title":{"rendered":"L’efficacia del micro influencer marketing per le piccole e medie imprese"},"content":{"rendered":"

Influencer marketing, engagement rate, reach, ormai sentiamo menzionare questi termini giornalmente. Cerchiamo allora di capire la ragione per cui piccole e medie imprese ingaggiano sempre pi\u00f9 micro influencers per massimizzare i loro profitti<\/p>\n\n\n\n

Chi sono i micro influencers e cosa fanno per i brand?<\/h2>\n\n\n\n

i micro influencer sono coloro che hanno un seguito sui social che va dai 5 a 25 mila followers<\/strong> e un alto tasso di engagement<\/strong> con la loro community. E\u2019 questo l\u2019identikit delle voci che influenzano<\/a> la gente con scelte di consumo e di lifestyle. Ma come fanno ad orientare i consumatori <\/strong>senza essere delle celebrit\u00e0?<\/p>\n\n\n\n

I micro influencers hanno un target<\/strong> ristretto, una nicchia di persone simili che condividono tra loro e con l\u2019influencer <\/a>comportamenti e caratteristiche. Sono piccole community che dialogano e danno giorno dopo giorno credibilit\u00e0<\/strong> al micro influencer, che in cambio si presenta sotto una luce vera e mette a nudo la sua quotidianit\u00e0.<\/p>\n\n\n\n

Cosa significa questo? Pi\u00f9 vendite<\/strong>. Showcasing di prodotti<\/strong> e servizi<\/strong>, una porta aperta sulla vita di persone comuni che ascoltano messaggi pi\u00f9 o meno chiaramente promozionali. Il racconto dell\u2019uso di un prodotto, le sue caratteristiche, i resoconti personali e i paragoni con altri prodotti guidano le scelte delle community<\/strong>. In questo modo infatti ai seguaci sembra che a parlare sia qualcuno che ormai si conosce davvero nella realt\u00e0, che sentono vicino. Non \u00e8 un caso che oggi l\u2019influencer marketing sia un mercato <\/strong>da svariati miliardi di dollari.<\/p>\n\n\n\n

Come le aziende trovano micro influencers e massimizzano i profitti<\/h2>\n\n\n\n

Se il prototipo del follower di un micro influencer coincide con la buyer persona di un brand<\/strong> che vuole arrivare ai consumatori finali, \u00e8 fatta. L\u2019alto engagement assicurer\u00e0  campagne<\/strong> di successo a un prezzo accessibile. Se ormai \u00e8 vero che una vera star dei social pu\u00f2 vantare un cachet da paura, non si pu\u00f2 dire lo stesso dei micro influencers<\/strong>. Per questo motivo, una piccola o media impresa pu\u00f2 decidere di coinvolgere molti micro influencers al posto di celebrit\u00e0, facendo s\u00ec i conti con pi\u00f9 complessit\u00e0 nell\u2019organizzazione<\/strong>, ma arrivando ad insinuarsi in modo capillare nelle routine dei propri prospect. <\/p>\n\n\n\n

Come trovare il micro influencer<\/a> perfetto? La prima cosa da fare \u00e8 cercare nei meandri di Instagram in base agli hashtag<\/strong> del settore di riferimento. In questo modo, ci si potr\u00e0 imbattere nei profili pi\u00f9 azzeccati per ogni industry<\/strong>. Le piccole e medie imprese che hanno invece un budget dedicato alla ricerca, possono rivolgersi a piattaforme che facilitano i contatti tra aziende e influencers, soprattutto se non si opera in una nicchia<\/strong>. Un esempio popolare \u00e8 l\u2019iniziativa di Amazon Prime<\/strong> e UniversityBox<\/strong>, che hanno fatto correre la voce di un piano Prime per studenti<\/a> nelle aule universitarie proprio grazie agli studenti<\/strong> stessi.<\/p>\n\n\n\n

Infine, controllare chi bussa alla propria porta pu\u00f2 essere una buona idea: molti micro influencer e web star taggano spontaneamente i loro brand del cuore. Che non sia l\u2019inizio di una storia d\u2019amore tra brand <\/strong>e ambassador<\/strong>?<\/p>","protected":false},"excerpt":{"rendered":"

Influencer marketing, engagement rate, reach, ormai sentiamo menzionare questi termini giornalmente. Cerchiamo allora di capire la ragione per cui piccole e medie imprese ingaggiano sempre pi\u00f9 micro influencers per massimizzare i loro profitti Chi sono i micro influencers e cosa fanno per i brand? i micro influencer sono coloro che hanno un seguito sui social … <\/p>\n

Continue reading “L’efficacia del micro influencer marketing per le piccole e medie imprese”<\/span><\/a><\/p>","protected":false},"author":5,"featured_media":733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[42,41,34,39,40,17],"class_list":["post-1278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-ambassador","tag-engagement","tag-followers","tag-gen-z","tag-infleuncer","tag-marketing","tag-trend"],"yoast_head":"\nBrand e micro influencer marketing - UniversityBox Blog<\/title>\n<meta name=\"description\" content=\"Influencer marketing, engagement rate, reach, ormai sentiamo menzionare questi termini giornalmente. 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